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Why Nykaa Cosmetics

    Nykaa Cosmetics Nykaa is a prominent Indian e-commerce company specializing in beauty, wellness, and fashion products.   Founded by Falguni Nayar in 2012, the company has grown into a major omnichannel retailer, operating through its website, mobile app, and a network of physical stores across India. Here's a breakdown of what Nykaa offers and its key features: Extensive Product Range:  Nykaa provides a vast selection of beauty and personal care products, including makeup, skincare, haircare, fragrances, and bath and body products.   It features over 200,000 products from more than 2,000 national and international brands. Omnichannel Presence:  Initially an online-only platform, Nykaa expanded to an omnichannel model in 2015.   It operates different physical store formats like Nykaa Luxe, Nykaa On Trend, and Nykaa Beauty Kiosks, which feature a curated selection of products. In-House Brands:  Nykaa has its own "House of Brands" which includes:...

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